Design Strategy
Service design strategy with a human-centred design process to deliver inclusive experiences and outcomes for people and the environment.
Research and Testing
Quantitative and qualitative research which delivers insights on problems and opportunities to inform decision-making and build empathy.
Facilitating success
Map your current customer experiences and design the way your future services are delivered.
Co-Design together to develop and test the right solutions with users to deliver the right experiences.
Learn about HCD benefits in workshops that upskill teams in how to embed practices into your organisation.
UX, CX and Service Design
Hi, I am Mauricio Perez. A Human Centred Design (HCD) Strategist in Sydney, Australia. I specialise in Service Design, User Experience (UX) and Customer experience (CX). This means I make your products and services better for your users, customers, citizens and even staff by placing their needs at the centre of the design process.
Together we work by finding the right problem through research, analysis and synthesis. Only then, we can find the right solutions through design, testing and iteration. I work across government, financial, health and communication sectors. I have a passion for accessibility, inclusive, environmental and ethical design practices
Human-centred design process
1. Align
Let’s talk in detail about how you might define the success of your product or service. Sometimes, we may need to engage other stakeholders to align on the same vision of success.
2. Discover
Let’s look into your organisation, stakeholder and customer needs, experiences and pain points. We then share our findings and collaborate to prioritise any challenges to solve.
3. Design
Let’s focus on the most important challenges and co-design solutions with your stakeholders. They can start as rough sketches or even high-fidelity prototypes to test with people.
4. Refine
Let’s test prototypes with people for the right experiences. As we learn and iterate the solutions, we can share the results with other stakeholders for delivery of related teams, systems and procedures.
5. Iterate
Let’s improve the service continuously by understanding customer experiences with your service. We can measure the success of the products and prioritise challenges for the future.
Recent Projects
Recommendations
Mauricio may be the best UX specialist working in Australia today. Whilst at Droga5 he proved that UX is where strategy and insight could merge with creative. He begins every project with audience insights. This ensured that any project Mauricio was involved with provided meaningful touch-points that built a holistic brand experience.
If you are serious about undertaking a UX review or adding UX into your business as a shared methodology, you should reach out to him. I know I will be working with him again in the future.
Mauricio is a skilled experience architect whom I would recommend without hesitation.
Mauricio took the time to understand our customer’s needs and designed a solution which was a delight to use and better than I could ever have hoped for. He worked with a diverse range of stakeholders and was able to prioritise competing demands without compromise. I’ve no hesitation in recommending Mauricio as your next user experience expert.
Mauricio (Mo) is a very experienced and capable senior user experience and service design practitioner. He demonstrates a high level of empathy for the customer and cares deeply about his craft and the outcomes that he delivers, regularly exceeding customer expectations.
Mo takes responsibility, does what he says he’s going to do and brings a calming influence to those around him, even in stressful times. It’s a rare opportunity for one to work with a person of Mo’s fantastic ability and demeanour and I would have no hesitation in working with him on any future programme.